Chapel Perilous

SOCKULT!

It's well known that holidays are an essential cog in the economic machine, exploited by national corporation and local industry alike.
Mattress sales, used cars, flora and confectionary, discounts and coupons and closeouts, all of them get air time to move product save for one.
With the exception of seasonal movies and black & orange M&M's, I don't recall ever seeing Halloween used to hype clothing store sales or cell phone plans. Halloween doesn't seem to affect the profit margin much.
(Okay, local benefit haunted houses, a few rural used car dealerships and the rare credit card or cereal commercial).
Maybe it's because it's rather "unchristianly" to exploit the only pagan holiday to remain mostly untouched and unexploited by christianity.
Maybe only cults feel truly comfortable with it because it represents their most profitable season, excluding Christmas of course.
(Whenever someone says "thanks for supporting our mission" I smell a cult).

This holds true for another cult I happen to belong to, Sock Dreams.
We religiously believe that all people should be wearing the most comfortable, versatile, and appealing socks on the planet.

We always do well in October, for Halloween costumes. Starts out a bit slow, a few plaintive "please send asap for a costume" requests start coming in, then the paid priorities, some with "for a costume", then the procrastinating-to-the-last-minute express orders, all the while about doubling before October 30. Then it slows down a bit through early November and picks up quickly at the end.

This year doubled the amount of orders within about 14 days, which is double the total amount over last year, roughly 250 orders a day, and 5 employees not counting my wife and I.
250 might not sound like alot, but it's huge for a little corporaton like us. And it's not 250 orders for a single pair of socks, either.
Some has as much as 20-30 pair!

One of the most popular costumes, year after year,
 
posted by Bsti @ 11:17 PM ¶ comments